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The numbers are all fking fake, the metrics are bullshit, the agencies responsible for enforcing good practices are knowing bullshiters enforcing and profiting off all the fake numbers and none of the models make sense at scale of actual human users. nymag.com/intelligencer/2018/12/how-much-of-the-internet-is-fake.htmlPermalink On twitter.com
♻️ 3,507 Retweets
❤️ 8,798 Favorites
Mood -5 🙁
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Video is a fake Chronotope/1052522487500685312?s=19Permalink On twitter.com
♻️ 93 Retweets
❤️ 656 Favorites
Mood -3 🙁
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Your scale business models are a house of cards on a base of imaginary numbers. Chronotope/1068253660520607744?s=19Permalink On twitter.com
♻️ 86 Retweets
❤️ 610 Favorites
Mood 0
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The independent measurement is a joke Chronotope/936462201153605637?s=19Permalink On twitter.com
♻️ 48 Retweets
❤️ 426 Favorites
Mood +2 🙂
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The IAB numbers are bullshit Chronotope/991041999603191808?s=19Permalink On twitter.com
♻️ 42 Retweets
❤️ 338 Favorites
Mood -4 🙁
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The App numbers are all fake - Chronotope/1008699807161077760Permalink On twitter.com
♻️ 58 Retweets
❤️ 409 Favorites
Mood -3 🙁
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The agency numbers are faked Chronotope/950787541627822080Permalink On twitter.com
♻️ 52 Retweets
❤️ 366 Favorites
Mood 0
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The app installs are faked Chronotope/940599787686105088Permalink On twitter.com
♻️ 53 Retweets
❤️ 379 Favorites
Mood 0
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Trending is fake - Chronotope/788021127897571330Permalink On twitter.com
♻️ 71 Retweets
❤️ 405 Favorites
Mood -3 🙁
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The affiliate link referrals are faked - Chronotope/933358926766145538Permalink On twitter.com
♻️ 49 Retweets
❤️ 354 Favorites
Mood 0
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The ads are fake - Chronotope/1040715501255774209Permalink On twitter.com
♻️ 42 Retweets
❤️ 322 Favorites
Mood -3 🙁
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The users are fake - Chronotope/1072927109155356672Permalink On twitter.com
♻️ 48 Retweets
❤️ 312 Favorites
Mood -3 🙁
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The landing pages are fake - Chronotope/1051865641026772994Permalink On twitter.com
♻️ 40 Retweets
❤️ 295 Favorites
Mood -3 🙁
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The problem isn't just that the internet is full of fakery and bullshit and bad numbers and malfunctioning metrics and bullshitters and fraudsters. The problem is that all the fake shit is layered on top of other fake shit and it just COMPOUNDS itself...Permalink On twitter.com
♻️ 238 Retweets
❤️ 934 Favorites
Mood -27 🙁
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Like you get fake users, who get autoplay videos which no one is really watching Chronotope/1032244922383040512Permalink On twitter.com
♻️ 64 Retweets
❤️ 382 Favorites
Mood -2 🙁
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Or autoplay videos that are aggressively all over the page at the same time Chronotope/1025135117273055232Permalink On twitter.com
♻️ 53 Retweets
❤️ 338 Favorites
Mood 0
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Then those autoplay videos double their fake views to fake users with fake metrics Chronotope/1052525705739886592Permalink On twitter.com
♻️ 45 Retweets
❤️ 292 Favorites
Mood -9 🙁
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And those fake metrics get fake goal posts Chronotope/1057973069380231168Permalink On twitter.com
♻️ 53 Retweets
❤️ 363 Favorites
Mood -6 🙁
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And then even the fake metrics get broken half the time Chronotope/819960513920724994Permalink On twitter.com
♻️ 39 Retweets
❤️ 255 Favorites
Mood -4 🙁
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And who the hell knows how many real human people even watched a video ad campaign? Much less paid attention to it? Or even noticed it?Permalink On twitter.com
♻️ 36 Retweets
❤️ 306 Favorites
Mood -4 🙁
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That's not even counting the entire ad campaigns that are fake where the product is just a bullshit excuse to collect data on you Chronotope/847088361244364800Permalink On twitter.com
♻️ 47 Retweets
❤️ 282 Favorites
Mood -8 🙁
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Or the metrics companies that don't work, know they don't work, and lie out their ass. poynter.org/tech-tools/2016/ad-tech-is-broken-heres-how-newsrooms-can-fix-it/Permalink On twitter.com
♻️ 48 Retweets
❤️ 263 Favorites
Mood -4 🙁
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Or the fake publishers with no ideology other than profit - Chronotope/735600709375262721Permalink On twitter.com
♻️ 34 Retweets
❤️ 231 Favorites
Mood -2 🙁
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Or the fake *video* publishers with no ideology other than profit - Chronotope/788015864285134848Permalink On twitter.com
♻️ 32 Retweets
❤️ 185 Favorites
Mood -2 🙁
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Then there's the traffic laundering - avilawebfirm.com/clickbait-and-traffic-laundering-how-ad-tech-is-destroying-the-webPermalink On twitter.com
♻️ 40 Retweets
❤️ 216 Favorites
Mood 0
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The $8.2 billion in fraud we actually acknowledge (back in 2015) techcrunch.com/2016/01/06/the-8-2-billion-adtech-fraud-problem-that-everyone-is-ignoring/Permalink On twitter.com
♻️ 50 Retweets
❤️ 244 Favorites
Mood -4 🙁
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There's the UX studies that *know* traditional ad formats don't work that the IAB ignores to promote traditional banner formats *anyway* Chronotope/655064201703137280Permalink On twitter.com
♻️ 37 Retweets
❤️ 234 Favorites
Mood 0
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Don't forget the agencies profiting off this fakery - adcontrarian.blogspot.com/2016/10/agencies-profiting-from-online-ad-fraud.html?m=1Permalink On twitter.com
♻️ 28 Retweets
❤️ 179 Favorites
Mood +1 🙂
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Don't forget either, the 7000+ ad products that suck money out of the ecosystem as middlemen but don't appear to be producing anything useful except worse user experiences Chronotope/1006560730504523778Permalink On twitter.com
♻️ 47 Retweets
❤️ 260 Favorites
Mood -3 🙁
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The social traffic is fake! Chronotope/819216140861894656Permalink On twitter.com
♻️ 44 Retweets
❤️ 224 Favorites
Mood -3 🙁
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We've known all this forever! In 2013 we saw one scam with "a minimum of 9 billion phony ad impressions served per month." adcontrarian.blogspot.com/2013/04/online-advertisers-getting-hosed.htmlPermalink On twitter.com
♻️ 40 Retweets
❤️ 239 Favorites
Mood -2 🙁
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The ad tech industry just eats up the profits - buzzfeednews.com/article/craigsilverman/ad-industry-insiders-are-connected-to-a-fraud-scheme-thatPermalink On twitter.com
♻️ 32 Retweets
❤️ 138 Favorites
Mood +2 🙂
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When you try and purchase inventory 70% or more ends up going to these fraudsters, bullshit artists and bad ad tech vendors - mediatel.co.uk/newsline/2016/10/04/where-did-the-money-go-guardian-buys-its-own-ad-inventory/, digiday.com/careers/ad-tech-confession/Permalink On twitter.com
♻️ 25 Retweets
❤️ 127 Favorites
Mood -11 🙁
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Even some of the writers are fake! jezebel.com/the-team-of-men-behind-rachel-brewson-the-fake-woman-w-1787270300Permalink On twitter.com
♻️ 25 Retweets
❤️ 143 Favorites
Mood -3 🙁
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And then you're lucky if, even if through all the bullshit you get a real ad in front of a real person on a real site, they still see it. nngroup.com/articles/why-advertising-doesnt-work-on-the-web/Permalink On twitter.com
♻️ 20 Retweets
❤️ 122 Favorites
Mood -1 🙁
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And some sites will take their fake users who don't look at ads and put them in front of VC as a fake business plan idlewords.com/talks/internet_with_a_human_face.htmPermalink On twitter.com
♻️ 19 Retweets
❤️ 117 Favorites
Mood -6 🙁
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So you can create fake "disruption" Chronotope/813775440590635008Permalink On twitter.com
♻️ 24 Retweets
❤️ 139 Favorites
Mood -5 🙁
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And maybe 90% of advertising budgets get stolen? adcontrarian.blogspot.com/2017/02/adtechs-massive-failure.htmlPermalink On twitter.com
♻️ 22 Retweets
❤️ 116 Favorites
Mood -2 🙁
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There are so many fake numbers and bullshit in the ad tech/media/digital publishing ecosystem it's a defense mechanism, even the people who know they are bullshiting can't tell you where the lies end and the truth begins BY DESIGN.Permalink On twitter.com
♻️ 37 Retweets
❤️ 170 Favorites
Mood -7 🙁
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Almost everyone has incentive to lie, defraud, steal, and barter on user data Chronotope/819225050528313344Permalink On twitter.com
♻️ 32 Retweets
❤️ 145 Favorites
Mood -5 🙁
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And at the end of the day, we're still only sure 8% of ad impressions are seen by humans. EIGHT PERCENT Chronotope/819225655657238528Permalink On twitter.com
♻️ 90 Retweets
❤️ 266 Favorites
Mood 0
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We can't keep trusting ad tech, the IAB, the big tech companies, or the exchanges. The marketplace requires compression, regulation, and transparency, But every day the marketplace grows and becomes more opaque chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/Permalink On twitter.com
♻️ 47 Retweets
❤️ 221 Favorites
Mood +1 🙂
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Everything is fake, no one knows what is going on, there's not even a mechanism to create trust, much less incentive to use it. The only people in the internet ad tech game you can trust are the ones who this is hurting the most: legit advertisers, legit publishers, users.Permalink On twitter.com
♻️ 52 Retweets
❤️ 269 Favorites
Mood -4 🙁
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But with every extra middleman or bullshit ad tech company added to the chain it becomes exponentially harder for the three main points in the marketplace to talk to each other or know what's going on.Permalink On twitter.com
♻️ 23 Retweets
❤️ 152 Favorites
Mood -4 🙁
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No tool that isn't in the hands, transparent to, and in the control of one or more of those three end-points of the ecosystem is going to work. If it is out of the hands of legit publishers, advertisers or users the incentive for fraud will continue being greater than the truth.Permalink On twitter.com
♻️ 23 Retweets
❤️ 148 Favorites
Mood -2 🙁
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The ad tech ecosystem doesn't need to be pruned. It needs to be burned to the ground. Until that happens everything that's wrong with the internet will continue to just get worse, because ad tech creates the *incentive* to make it worse.Permalink On twitter.com
♻️ 183 Retweets
❤️ 536 Favorites
Mood -8 🙁
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There *is* a way forward from where we are, but everything has to change. Whole new conversations have to happen. Billions of dollars are all being transacting in this network of fakeness, and to repair that means acknowledging that we can no longer conjure money from nowhere.Permalink On twitter.com
♻️ 27 Retweets
❤️ 184 Favorites
Mood -1 🙁
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And there are a lot of *real* people who are going to push hard against that. People who don't care that their system creates fake news, fake economies and fake ads. People who don't mind destroying the internet for an extra million or two.Permalink On twitter.com
♻️ 32 Retweets
❤️ 172 Favorites
Mood -15 🙁
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It's going to be a challenge to acknowledge that compressing and correcting the internet's ecosystem is going to take a lot of the money built on bullshit and make it disappear. I think burning it all down and building anew is easier. But even that is *so* hard.Permalink On twitter.com
♻️ 24 Retweets
❤️ 148 Favorites
Mood -7 🙁
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Even getting people to acknowledge that the problem of the fake internet is based in money, even if it produces politics as well, is hard. And I don't see a fix unless we start *really* regulating from the government level. Which is its own challenge.Permalink On twitter.com
♻️ 27 Retweets
❤️ 168 Favorites
Mood -7 🙁
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The internet is full of fake bullshit, run on fake numbers, profitable on fake models, feeding you fake information, supporting fake users. None of this is by accident. Make good choices, build the right technology, tell Congress to start making laws.Permalink On twitter.com
♻️ 101 Retweets
❤️ 347 Favorites
Mood -15 🙁
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Now I'm going to get back to doing my best to try to build better tools and approaches.On twitter.com
♻️ 9 Retweets
❤️ 183 Favorites
Mood +5 🙂
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Since there are always new bs business verticals popping up in ad tech, I figure this thread needs an addition: Also, the brand safety promises to detect what is or isn't legit to run ads against are fake: Chronotope/1301622302891802624Permalink On twitter.com
♻️ 1 Retweets
❤️ 16 Favorites
Mood -1 🙁
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Microtargeted ads are fake. "If that shaky foundation ever were to crumble, there’s no telling how much of the wider economy would go down with it." GiladEdelman/1313111463540686849?s=19Permalink On twitter.com
♻️ 4 Retweets
❤️ 27 Favorites
Mood -6 🙁
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The promises of Facebook ad tech: also fake. hypervisible/1342467774707326976?s=19Permalink On twitter.com
♻️ 5 Retweets
❤️ 26 Favorites
Mood -2 🙁
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Automated performance measurement is fake. What it tells you is working... isn't. nandoodles/1345937419661668352?s=19Permalink On twitter.com
♻️ 3 Retweets
❤️ 15 Favorites
Mood -3 🙁
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Even something as basic as blocklists doesn't work as promised. nandoodles/1345774768746852353?s=19Permalink On twitter.com
♻️ 6 Retweets
❤️ 17 Favorites
Mood +1 🙂
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Facebook's reach number are fake. jason_kint/1362256358213627905?s=19Permalink On twitter.com
♻️ 22 Retweets
❤️ 44 Favorites
Mood -2 🙁
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It's telling that Facebook, like almost everyone else in ad tech, got addicted to fake revenue, based off fake traffic, from fake users. amp.ft.com/content/c144b3e0-a502-440b-8565-53a4ce5470a5?__twitter_impression=truePermalink On twitter.com
♻️ 30 Retweets
❤️ 80 Favorites
Mood -7 🙁
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Ad tech fees are just as BS as the activity they pretend to justify, a recent study showed 15% of every digital ad buy just... disappears somehow. That's just how legit accountable markets work somehow right? qz.com/2000490/the-death-of-third-party-cookies-will-reshape-digital-advertising/ & theregister.com/2020/05/07/ad_tech_fees_sucked/Permalink On twitter.com
♻️ 1 Retweets
❤️ 13 Favorites
Mood -2 🙁
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The podcast numbers are fake. ashleyrcarman/1574771604495671296?t=6I4ursyw-rzMw_k1fSPCng&s=19Permalink On twitter.com
♻️ 4 Retweets
❤️ 12 Favorites
Mood -3 🙁
