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No, they really aren't. A huge swath of ad fraud is performed by pretty unsophisticated actors. which-50.com/cover-story-adtech-wont-fix-ad-fraud-because-it-makes-them-too-much-money-say-specialists/Permalink On twitter.com
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❤️ 19 Favorites
Mood -5 🙁
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"It’s possible for bad actors to buy traffic that’s been certified by the major verification vendors.” - lizzyfookune which-50.com/cover-story-adtech-wont-fix-ad-fraud-because-it-makes-them-too-much-money-say-specialists/Permalink On twitter.com
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Mood -3 🙁
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"acfou said many participants in the digital advertising supply chain do not want the fraud to stop because they make too much money providing platforms for it." which-50.com/cover-story-adtech-wont-fix-ad-fraud-because-it-makes-them-too-much-money-say-specialists/Permalink On twitter.com
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Mood -6 🙁
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"Each site takes a dollar here and there, and all of a sudden tens of thousands of dollars disappear across these long-tail sites, with no actual performance to show for it. It’s basically death by a thousand cuts." - ratkoPermalink On twitter.com
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Mood -5 🙁
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"Brands ‘mitigate’ fraud by using fraud detection companies. But unfortunately, this does not mitigate the fraud [...] In fact, most of it still gets by — because the bad guys have specifically tuned their technologies and techniques to circumvent fraud detection" - acfouPermalink On twitter.com
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Mood -19 🙁
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"On a traffic flow sample of over 400m installs over 17 days, we estimated that $1.7m worth of installs were being paid to fraudsters faking installs" $1.7 million *just* in fake installs, over the course of less than 3 weeks! which-50.com/cover-story-adtech-wont-fix-ad-fraud-because-it-makes-them-too-much-money-say-specialists/On twitter.com
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Mood -8 🙁
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"When you study actual bot traffic in isolation as well as in live ad exchanges, you realize quickly that the truth can be described best as ‘take the industry estimates of the financial impact of fraud and multiply by ten.’" - ShailinDharPermalink On twitter.com
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❤️ 29 Favorites
Mood -1 🙁