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oh my agencies are lying to advertisers about metrics? what a shocking and unexpected development digiday.com/marketing/confessions-media-agency-auditor-agencies-often-manipulate-numbers/On twitter.com
♻️ 6 Retweets
❤️ 47 Favorites
Mood -2 🙁
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it's almost as if none of the middle men in the digital ads ecosystem are incentivized to deliver accurate or transparent metrics b/c as long as they all are bullshitting they can extract ever increasing amounts of $ from advertisers in fees and bonus and publishers in clawbacksPermalink On twitter.com
♻️ 2 Retweets
❤️ 27 Favorites
Mood 0
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almost like there is a whole parasitic economy that does nothing but spit out bad code, fake numbers, and justify itself with blackbox tools no one can verify.Permalink On twitter.com
♻️ 2 Retweets
❤️ 28 Favorites
Mood -5 🙁
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what a crazy thing that would be if it were to be true so crazy.Permalink On twitter.com
♻️ 1 Retweets
❤️ 10 Favorites
Mood -2 🙁