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Medium will fail to on-board & keep pubs from now until eternity for a simple reason: as a VC funded startup it values hype more than profitPermalink On twitter.com
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B/c it values hype over profit, every move to make money is afterthought, its least innovative features. Chronotope/844941681359310848Permalink On twitter.com
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Medium's basic premise as a company is 'what if tech solves publishing, because publishers are stupid' Chronotope/817750258251956224Permalink On twitter.com
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It's basic design sense was 'design is stupid, what if tech solved design?' which is dumb and ends up with Chronotope/844946787274252289Permalink On twitter.com
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It's basic pitch is 'what if we gave writers confidential closed source tech instead of money?' Chronotope/844944178043895809Permalink On twitter.com
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Of course publishers are leaving Medium. It's because, philosophically, Medium doesn't believe that publishers should A. exist & B. profit.Permalink On twitter.com
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Medium won't prioritize the tools publishers need because for-profit writing organizations are inimical to the model axios.com/publishers-flee-medium-amid-business-model-changes-2440471520.htmlPermalink On twitter.com
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It's just like Uber briefly having a Taxi booking function. It won't work well because Taxis and Ubers cannot coexist in Uber's biz model.Permalink On twitter.com
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By the same measure, the Medium business model isn't compatible with publishing companies exceeding one employee.Permalink On twitter.com
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The irony here for such a 'culture' focused business field is that Medium shares no values with publishers, thus: Chronotope/873709551618596865Permalink On twitter.com
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VCs value hype over profitability, so Medium gets money by releasing stunt features w/no intention of follow up Chronotope/817046256228909057Permalink On twitter.com
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Also, b/c Medium, like many of the post-FB startups, wants to create it's own private internet, its publishers waved goodbye to SEO. PSMag:Permalink On twitter.com
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Even with PSMag paying for traffic it never reached it's pre-Medium search footprint and will have a hard time getting it back.Permalink On twitter.com
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Because Medium wanted hype, it likely paid for publishers to come on. But in long term it won't have been worth it. wfederman/795627673821315073Permalink On twitter.com
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For Medium strong good hype makes them profitable & bad barely hurts them, because that's the VC model. Remember?: hblodget/701927661623517184Permalink On twitter.com
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The Ringer left on May 30th. No one is reporting 'Big loss for Medium, they lost The Ringer' because that's not how VC-funded startups work.Permalink On twitter.com
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They raise money on hype and if someone leaves the platform, they just "didn't get it" or "weren't patient enough" or "bad partners".Permalink On twitter.com
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Medium wants a Facebook-style closed-garden in which individual writers = dependent contractors. Publishers were foolish to trust them.Permalink On twitter.com
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And chasing the theoretical and entirely temporary money that Medium offered initially was bad b/c it won't be enough to cover the losses:Permalink On twitter.com
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Publishers who hopped on and off of Medium will have to rebuild infrastructure, find previously fired engineers, unbreak SEO...Permalink On twitter.com
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They will have intangible losses like Medium's insulation and incomparability with Facebook, broken backlinks, and confused readers...Permalink On twitter.com
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And even if they started on Medium, the cost of building out a new site and running the complicated transfer of content will be nasty.Permalink On twitter.com
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Especially since last I checked, Medium's content export is crap TopLeftBrick/752534361392676864Permalink On twitter.com
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& will the theoretical up-tick in engagement on Medium (if you even had it Chronotope/818499314154635271 ) carry over after you leave the network?Permalink On twitter.com
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Nope, because network effect of being on Medium will stay on Medium. That's why they didn't give a shit, they thought that locked pubs in.Permalink On twitter.com
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Being on Medium was, is, and will always be, bad for publishers. End of Story.Permalink On twitter.com
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Pivot pivot pivot pivot pivot fastcompany.com/40470171/ev-williams-has-big-plans-for-medium-3-0Permalink On twitter.com
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Ev will say literally anything for press attention, which in the VC economy == money MattSaccaro/910546494578622465Permalink On twitter.com
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Medium is not trustworthy even when it promises to pay people. StuHorvath/874997693696925697Permalink On twitter.com
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Medium no longer has the network effect required to distinguish it from any other web publisher in a meaningful way. Chronotope/896090431099879425Permalink On twitter.com
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Medium doesn't care about its partners Chronotope/817046256228909057Permalink On twitter.com
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Medium has no original ideas anymore it's just Hype and VC funding Chronotope/874977909890568193On twitter.com
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Latest Medium pivot is about is the new instability in display ads making standard publishing easier to disrupt Chronotope/817750258251956224Permalink On twitter.com
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If Ev is talking to you about 'being an editor' on his 'Thought Catalog for VC Buddies' it is your moral imperative to turn that job down.Permalink On twitter.com
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He has made very clear he has no interest in creating a platform that supports writing as an art or journalism as a societal need.Permalink On twitter.com
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At this point Medium is exploitative in every possible way. Of its writers. Of the economy in which it lives. Of the publishing industry.Permalink On twitter.com
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Stop letting Ev walk around and use your publications to push out his latest pivot BS. Be critical and ask critical questions!Permalink On twitter.com
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When Ev is coming into your traditional media publication he *needs you* to keep up the fantasy bubble that keeps Medium afloat.Permalink On twitter.com
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This is the ultimate irony: Ev & Medium are dependent on traditional media platforms to push their attempt to destroy those platforms.Permalink On twitter.com
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Ev thinks he's smartest man in the room but learns nothing from others. So he'll keep making stupid mistakes. Don't let him get away w/it.Permalink On twitter.com
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Never stops being true: Chronotope/981597655229976576Permalink On twitter.com
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“We’ve had an arrangement with them for two years. I’m not saying they don’t have a right to break it. We’ve been scaling back, trying to get people to other platforms anyway. But it’d be nice to have more of a heads up.” niemanlab.org/2018/05/medium-abruptly-cancels-the-membership-programs-of-its-21-remaining-publisher-partners/Permalink On twitter.com
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“Meanwhile, we’re trying to make a living here. We’re cool with experimenting. But this is been an unbelievable blow. Could we have a better metaphor for the way Silicon Valley considers local journalism?” niemanlab.org/2018/05/medium-abruptly-cancels-the-membership-programs-of-its-21-remaining-publisher-partners/Permalink On twitter.com
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Just remember that by acting as his unabashed PR firm, where he arranged an article explicitly with this timing, The New York Times is complicit in Ev and Medium's fundamentally disrespectful execution in regards to journalism. nytimes.com/2018/05/09/business/ev-williams-twitter-medium.htmlPermalink On twitter.com
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Medium's entire fundamental model and approach is inimical to journalism and whenever they pivot in a direction that looks good for publications it's just for the good PR. It's never an honest turn. Remember that if you are a tech/media journalist next time you cover them.Permalink On twitter.com
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Ev thinks he's so smart that he is going to tap into the secret to Save Journalism that everyone around him who has been working on and in the industry longer is just too dumb to figure out. He will *never* respect your publication.Permalink On twitter.com
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And because he doesn't respect people who have been working on *this very problem*, because he refuses to believe anyone could be as smart or smarter than him, he will never ever *ever* solve the problems of the journalism business. Chronotope/994314341498408960Permalink On twitter.com
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Medium *might* be a cool product. Maybe. But as a business its leader will never do anything but leave the debris of others who dare to try and make a living in its wake. j_zimms/994286919528996864Permalink On twitter.com
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Medium will never be good for writing or publishing or every creative endeavor because not only does Ev not respect creativities, but his business models all focus on why their work is--and can be made--as close to zero value as possible. jayasax/994252016129101824Permalink On twitter.com
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Exactly. It can't help anyone else make money because as a VC-funded startup it's incentivised to just always get more press, continue to pivot, and shrink expenses. petersterne/994632639138148352Permalink On twitter.com
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Medium is bad. Ev will not solve publishing, much less the internet. But he definitely will never be the person who helps creative people get paid because he has no respect for what they do. Chronotope/903292782286176256Permalink On twitter.com
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And he telegraphs it *all the time* Chronotope/874977909890568193Permalink On twitter.com
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Unendingly. Chronotope/818499314154635271Permalink On twitter.com
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So stop giving Medium and Ev the good PR they need to CONTINUALLY pull this crap! Chronotope/817046256228909057Permalink On twitter.com
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Stop reporting on Ev. Instead, report on all the publications he's screwed over since he started Medium. Did they recover? What does their leadership have to say about Medium now a year after they left?Permalink On twitter.com
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How did this approach make editing difficult? Maintaining publishing standards? Raising money? What was the transfer off Medium like? How does this effect their bottom line, profit or non-profit?Permalink On twitter.com
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Medium and Ev aren't helping anyone. So instead write the more interesting story that isn't gross fawning over some tech entrepreneur. Write the story about the people Medium *hurts*.Permalink On twitter.com
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Write this story instead of heaping praise on an undeserving Ev. HalimahMarcus/994297053491744768?s=19Permalink On twitter.com
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Medium reinvents blogger dot com, thus proving once and for all they don't have ideas, don't know what they're doing, and really really aren't for publishers. help.medium.com/hc/en-us/articles/115003053487-Custom-Domains-service-deprecationPermalink On twitter.com
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Ev doesn't give a shit about your publication. He never ever did. Chronotope/994939666477584385Permalink On twitter.com
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Medium will never be compatible with publishers or publications. Chronotope/1375078793019277316?s=19Permalink On twitter.com
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Multi author publications are not among Ev's target users, they get were and never will be: "To Williams, colleagues say, Medium is first and foremost a technology product." theverge.com/2021/3/24/22349175/medium-layoffs-union-evan-williams-blogger-twitter-subscriptionPermalink On twitter.com
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A problem w/the SV mindset is: they think they're building for an inevitable future, but actually they're creating a future as they envision. B/c of the friction between beliefs and reality, they see users who don't confirm to the founder's approach as aberrations, not use cases.Permalink On twitter.com
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Medium will never be good at multi author organized publications for the same reason Facebook will never be good at moderation... their founders see those behaviors as aberrations that will be inevitably ended by the sweep of The Future, not use cases to be addressed.Permalink On twitter.com
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Medium is bad and it literally cannot stop itself from being bad: timmaughan/1420808936555487238Permalink On twitter.com
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Medium is not for writers, publishers, or creative people in general. They're just cogs in Medium's badly designed machine. lillydancyger/1420761507118260224Permalink On twitter.com
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Medium has always been very very upfront about the fact that their entire model is reliant on them getting free content from writers for Medium to do with whatever they please. Chronotope/844944178043895809Permalink On twitter.com
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This thread started 4 years ago and Medium keeps doing exactly the same shitty things over and over and every time it's like "oh my how did this happen to this otherwise fine company" because apparently memory doesn't go further back than three months ago.Permalink On twitter.com
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The cycle of Medium's BS continues to continue. ow/1471172289496424452?t=H4ZsB-4b7y9oNe6y0Eo9rA&s=19Permalink On twitter.com
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Medium is bad and it continues to be bad. Bad for its writers and bad for the web. Stop using it. Chronotope/1520002196414386181Permalink On twitter.com
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A good blog for this thread simonowens.substack.com/p/why-medium-failed?r=kpglPermalink On twitter.com
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