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jbenton Lead w/local profiles, avoid over-expensive video production, go cheap and clean, offer to host local biz sites as sponsored pages.
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jbenton ... highlight local sports on your front page, provide subscribe-able, by topic and/or community, alerts. Partner w/local bloggers.
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jbenton Don't go off-site for commenting tech, use something you keep full control over. Hire a full-time community manager. ...
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jbenton ... and minimize display ads. Local advertisers don't get them, find something they do (different depending on locality). ...
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