-
Netflix joins the rest of the media cos talking about brand safety in digital advertising. SamEBJones/1602179846532370433Permalink On twitter.com
♻️ 2 Retweets
❤️ 6 Favorites
Mood +1 🙂
-
One of my favorite little pieces of ad tech history is that the pop up ad was originally a brand safety strategy created so that normal brands could run ads against the users of a site discussing s*x without seeming to be associated with the content.Permalink On twitter.com
♻️ 1 Retweets
❤️ 8 Favorites
Mood +3 🙂
-
"It was a way to associate an ad with a user’s page without putting it directly on the page, which advertisers worried would imply an association between their brand and the page’s content... " theatlantic.com/technology/archive/2014/08/the-first-pop-up-ad/376053/On twitter.com
♻️ 1 Retweets
❤️ 2 Favorites
Mood -3 🙁