Chronotope’s avatarChronotope’s Twitter Archive—№ 161,587

  1. Netflix joins the rest of the media cos talking about brand safety in digital advertising. SamEBJones/1602179846532370433
    On twitter.com Twitter logo Chronotope’s avatar ♻️ 2 Retweets ❤️ 6 Favorites Mood +1 🙂
    1. …in reply to @Chronotope
      One of my favorite little pieces of ad tech history is that the pop up ad was originally a brand safety strategy created so that normal brands could run ads against the users of a site discussing s*x without seeming to be associated with the content.
      Permalink On twitter.com Twitter logo Chronotope’s avatar ♻️ 1 Retweets ❤️ 8 Favorites Mood +3 🙂
      1. …in reply to @Chronotope
        "It was a way to associate an ad with a user’s page without putting it directly on the page, which advertisers worried would imply an association between their brand and the page’s content... " theatlantic.com/technology/archive/2014/08/the-first-pop-up-ad/376053/
        OpenGraph image for theatlantic.com/technology/archive/2014/08/the-first-pop-up-ad/376053/
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