Chronotope’s avatarChronotope’s Twitter Archive—№ 161,588

    1. Netflix joins the rest of the media cos talking about brand safety in digital advertising. SamEBJones/1602179846532370433
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  1. …in reply to @Chronotope
    One of my favorite little pieces of ad tech history is that the pop up ad was originally a brand safety strategy created so that normal brands could run ads against the users of a site discussing s*x without seeming to be associated with the content.
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    1. …in reply to @Chronotope
      "It was a way to associate an ad with a user’s page without putting it directly on the page, which advertisers worried would imply an association between their brand and the page’s content... " theatlantic.com/technology/archive/2014/08/the-first-pop-up-ad/376053/
      OpenGraph image for theatlantic.com/technology/archive/2014/08/the-first-pop-up-ad/376053/
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