cantlinpilhofer I don't know if that's the case. I think the result of Cable bundling and Netflix has been that viewers both aren't aware of the show brands, but also don't *need* to care.
I think the average news consumer does care about who they are reading the news from, beyond a single co.
cantlinpilhofer Mostly because the average reader increasingly sees the need to actually care about their sources. I don't expect complex media criticism, but I do see average consumers who go to particular sources, and sets of them, for particular reasons.