Chronotope’s avatarChronotope’s Twitter Archive—№ 89,390

          1. 'Let's have all brands line up to boycott whatever the audience they serve most yells at them to boycott' is a weird scary take from the media's perspective BUT: 1. Gamergate basically pioneered this style of boycott, so don't listen to the 'only liberals' whining. 2...
            Permalink On twitter.com Twitter logo Chronotope’s avatar ❤️ 7 Favorites Mood -8 🙁
        1. …in reply to @Chronotope
          2. On the long view this is a good thing for legit publishers because they publish a lot less nearly white supremacist nonsense. Also it forces better brands safety techniques to develop and it hurts the most sketchy programmatic ad platforms.
          Permalink On twitter.com Twitter logo Chronotope’s avatar ❤️ 9 Favorites Mood +2 🙂
      1. …in reply to @Chronotope
        So yeah, I gotta disagree with the voices that say the advertiser boycott is bad for all media, because in a race to the bottom ecosystem of shitty ad tech advertiser boycotts are a push towards using clearly defined measures of quality.
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    1. …in reply to @Chronotope
      So yeah, while I usually agree with brianstelter, I think that not only is the below sentiment correct, but just the tip of the iceberg as to the potential benefit of ad boycotts. HanRLloyd/980554270218080257?s=19
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  1. …in reply to @Chronotope
    The alt right would not exist without low cpm publisher-agnostic programmatic advertising, which has always been a rush to low quality. Anything that pushes back on that force is a good thing in the long term.
    On twitter.com Twitter logo Chronotope’s avatar ❤️ 8 Favorites Mood +5 🙂

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