Chronotope’s avatarChronotope’s Twitter Archive—№ 89,118

  1. On HQ, the cost per theoretical impression in ad-bucks is $1.36. theverge.com/2018/3/26/17165272/hq-trivia-ready-player-one-nike-ad-deals-sponsorships-marketing-mobile Is that a good deal? I don't know if it is. $3mil sounds like a lot, but how much of that is just gobbled up by costs on a regular 2.2mil-attended HQ?
    OpenGraph image for theverge.com/2018/3/26/17165272/hq-trivia-ready-player-one-nike-ad-deals-sponsorships-marketing-mobile
    1. …in reply to @Chronotope
      $250,000 goes right out the door for the pot, as reports I've read indicate the pot is out of pocket money from founders/VC. I'd assume there are decent sized infrastructure costs to keep each game live. Then you pay out the host, prob some marketing?
      1. …in reply to @Chronotope
        But on the flip side HQ's last round raised $15mil, so compared to that $3mil is pretty hefty. But yeah, I would love to know some of those numbers.


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