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Twitter accounts are not people. They're publishing platforms. Treat them with all the same sourcing requirements you would when reading some stranger's random blog post on blogspot. NiemanLab/972176692180586497
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Qs to ask before embedding a tweet in a story: Is a trusted platform? (Twitter, so no.) Do you have permission to use the Tweet or is its opposition to self interest of the subject part of the story? Do you know this person IRL, know someone who does, or have seen them on TV?
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Are you sure it is actually that person? Could you pick up a phone and get a better quote or deeper insight? If so do that. Is this a story in which you pretend to represent public opinion in general by using Twitter which in no way is representative of public opinion? STOP.
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Finally, is this draft titled something like "The Internet says" or "The internet hates" but all you are using is the tiny mostly western centric, English-speaking, reasonably wealthy tiny slice of the internet that Twitter represents? LIGHT THE DRAFT ON FIRE.
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Would you print a random letter of unclear providence in the middle of your column and say 'look how this represents The People'? No? That's what you're often doing with Twitter embeds though.