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This is all true, but what goes unsaid and is far worse is that the bad ads that Google's Chrome is blocking *can't be blocked in Google's ad server or exchange*. So you could use nothing but Google software in monitizing your site and Google could blacklist you. FrankPasquale/965229893150760960Permalink On twitter.com
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The irony is that if you're a medium to large news site and you're reading this the first reaction you should have is: time to stop using DFP and AdX and find tools that give these controls. *Because Google does not*Permalink On twitter.com
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There's this notion that publishers want to push shitty ad experiences on you. We don't! But the programmatic markets, where all the most prominent tools are made and run by Google, don't allow publishers full control.Permalink On twitter.com
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Like AMP, this action falls into the category of 'things that should be done, but not by Google', because the context that Google brings is *dominance*.Permalink On twitter.com
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We should feel deeply uncomfortable with Google dictating what the web should look and act like because they are the only ones who can hold entire companies hostage to those decisions. It's an immortal, dangerous, approach, worse because they don't understand why that's so...Permalink On twitter.com
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*immoralOn twitter.com
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