Chronotope’s avatarChronotope’s Twitter Archive—№ 87,951

    1. The weirdest thing of the post GmrGte era is that part of the argument was 'tying your identity to what you consume is dumb', but the right took acting their opposition to that to an extreme and won.
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  1. …in reply to @Chronotope
    Like... I take the concept of brand safety seriously, but also it would not be a concern if we didn't tie our consumption to our identities in a serious, persistent and pervasive way.
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    1. …in reply to @Chronotope
      Brand safety arguments about politics and not vertical alignment are motivated by a shift that is both useful and dangerous to political causes, because they align with the most vocal majority. This is definitely a new issue.
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      1. …in reply to @Chronotope
        What I'm saying is that brands are motivated by profit. As such, this thing is not as positive a development in the long term as you think it is in the short term MattGarrahan/962967908178636800
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        1. …in reply to @Chronotope
          Because people see Facebook as a media company, regardless of if it is or is not, and this means it is increasingly socially acceptable for brands to hold media companies hostage based on the publishing of opinions. (Not defending FB, but seriously consider the trend forming)
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          1. …in reply to @Chronotope
            It's very easy to imagine this methodology aligning with a bad identity's viewpoint in the future. So, take this sort of news with a grain of salt and don't automatically lose critical capabilities because millions of dollars happen to be on your side today.
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            1. …in reply to @Chronotope
              We shouldn't be relying on commercial entities to reinforce our political identities. A world in which we look to brands to enforce identity boundaries is dangerous and unstable. When that happens uncritically, you end up with your country being run by whomever is on TV the most
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              1. …in reply to @Chronotope
                I agree with everything Unilever is saying. But giving them points for what is business practice is silly, untenable and bad journalism. When any brand says anything, it requires critical consumption.
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                1. …in reply to @Chronotope
                  Remember, these things can happen in the other direction and regardless of what comes after can have lasting consequences venturebeat.com/2017/08/11/the-deanbeat-intels-2014-gamergate-faux-pas-paved-the-path-for-google/
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                  1. …in reply to @Chronotope
                    So yeah, respect, enjoy, collaborate and use brands but remember: HanFreakinSolo/963053555774115840
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