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mekosoff Yeah, I feel you. I think generally the business side should never plan on social traffic, but that expectation isn't realistic. And the idea of flipping that dependence to Google is equally unappealing, which is usually the next source of traffic.
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mekosoff I think many publishers see dealing with Facebook as a sort of balance on Google's dominance, which isn't just in traffic, but in ad tech for publishers as well.