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ryanvailbrown IMO it's a test base for analytics around longform. Spotify can get others to pay to produce/promo content and get the audience needed to check if they work. Then cut off free tools and sell it to publishers or advertisers as a competitor to recently announced iTunes tracking...Permalink On twitter.com
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ryanvailbrown So while I agree with you that the project will last no more than a year and a half at most, I think they'll likely be shoving the results at the marketplace to have us all racing for ears along with eyeballs.On twitter.com
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