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michellemanafy Since they want to hurt Amazon, Kindle isn't viable, and no one is sure if the Nook will continue to exist for much longer. So that leaves Kobo, or build your own. It's not a bad device, just no one uses it.
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michellemanafy I imagine that if they put it in the front of the store and sell it at "we're not making a profit we're adding a storefront" Kindle-style prices they could grow its footprint a lot, quickly.