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metaviv CraigSilverman emilybell craignewmark mosseri _trustproject journethics jonkeegan Mantzarlis Worth noting that many publications are indeed struggling with such a system, but to handle ad fraud and it is going meh. There are serious challenges when dealing with focused intelligent opposition - wsj.com/articles/fake-ad-operation-used-to-steal-from-publishers-is-uncovered-1511290981