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emilybell craignewmark mosseri _trustproject journethics jonkeegan I'm a fan of the Tow Center but this is talking about taking on some of the exact same tech issues publishers are trying to combat on the ad tech side with only partial success (see ads.txt) and it concerns me that none of the knowledge on that side seems to be in play here.Permalink On twitter.com
❤️ 1 Favorite
Mood +4 🙂
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emilybell craignewmark mosseri _trustproject journethics jonkeegan I've hesitated to speak positively about the Trust Project because, having worked on numerous publisher sites, I can tell you it would be faster & easier for me to build a script to fake these signals on a fraudulent site then to implement on any publisher site I've worked on.Permalink On twitter.com
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Mood -4 🙁
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emilybell craignewmark mosseri _trustproject journethics jonkeegan We saw that exact issue with Google Authorship, and I'm not seeing lessons learned incorporated into this. It's a nice set of ideas, all of which I like, and all will be useful for some, but won't do anything to help protect against black hats in their current state.On twitter.com
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Mood +10 🙂
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emilybell craignewmark mosseri _trustproject journethics jonkeegan As such, I could easily easily easily see Facebook or other platforms implementing these standards as quality signals and getting them gamed better by fake news than real publishers.Permalink On twitter.com
Mood +1 🙂