Chronotope’s avatarChronotope’s Twitter Archive—№ 86,946

      1. …in reply to @petersterne
        petersterne arctictony mathewi pilhofer SethCLewis emilybell taylor_owen rasmus_kleis YasmeenSerhan TheAtlantic They don't control for bots. They don't care about accuracy in their metrics.
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    1. …in reply to @Chronotope
      petersterne arctictony mathewi pilhofer SethCLewis emilybell taylor_owen rasmus_kleis YasmeenSerhan TheAtlantic They make tons of money through content fraud sites paying for lots of low costs clicks on one side and pro pubs paying big money on the other, then they promise payout minimums that are disconnected from their actual traffic to lock in publishers. They pay out on fantasy numbers
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  1. …in reply to @Chronotope
    petersterne arctictony mathewi pilhofer SethCLewis emilybell taylor_owen rasmus_kleis YasmeenSerhan TheAtlantic Click through a Taboola/Outbrain unit to a bad piece of content and you'll see quality publishers under work produced by content fraudsters, b/c those sites use bots to become the highest value in the network.
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    1. …in reply to @Chronotope
      petersterne arctictony mathewi pilhofer SethCLewis emilybell taylor_owen rasmus_kleis YasmeenSerhan TheAtlantic At previous publishers I worked for these units would lock in with very restrictive contracts allowing them to dictate everything down to pixel placement and we'd let them b/c they would dump a pile of cash in our lap every month without fail.
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      1. …in reply to @Chronotope
        petersterne arctictony mathewi pilhofer SethCLewis emilybell taylor_owen rasmus_kleis YasmeenSerhan TheAtlantic On the other side of the equation: When I worked with a company that was buying traffic from Taboola, DFP considered ~90% of the traffic we got through their network to be bots.
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        1. …in reply to @Chronotope
          petersterne arctictony mathewi pilhofer SethCLewis emilybell taylor_owen rasmus_kleis YasmeenSerhan TheAtlantic My favorite example was one site on their network sent us 5000% more clicks than that sites' estimated total traffic on compete(dot)com.
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