Chronotope’s avatarChronotope’s Twitter Archive—№ 86,682

      1. oh my agencies are lying to advertisers about metrics? what a shocking and unexpected development digiday.com/marketing/confessions-media-agency-auditor-agencies-often-manipulate-numbers/
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    1. …in reply to @Chronotope
      it's almost as if none of the middle men in the digital ads ecosystem are incentivized to deliver accurate or transparent metrics b/c as long as they all are bullshitting they can extract ever increasing amounts of $ from advertisers in fees and bonus and publishers in clawbacks
  1. …in reply to @Chronotope
    almost like there is a whole parasitic economy that does nothing but spit out bad code, fake numbers, and justify itself with blackbox tools no one can verify.
    1. …in reply to @Chronotope
      what a crazy thing that would be if it were to be true so crazy.


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