Chronotope’s avatarChronotope’s Twitter Archive—№ 86,681

    1. oh my agencies are lying to advertisers about metrics? what a shocking and unexpected development digiday.com/marketing/confessions-media-agency-auditor-agencies-often-manipulate-numbers/
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      Permalink On twitter.com Twitter logo Chronotope’s avatar ♻️ 6 Retweets ❤️ 47 Favorites Mood -2 🙁
  1. …in reply to @Chronotope
    it's almost as if none of the middle men in the digital ads ecosystem are incentivized to deliver accurate or transparent metrics b/c as long as they all are bullshitting they can extract ever increasing amounts of $ from advertisers in fees and bonus and publishers in clawbacks
    On twitter.com Twitter logo Chronotope’s avatar ♻️ 2 Retweets ❤️ 27 Favorites Mood 0
    1. …in reply to @Chronotope
      almost like there is a whole parasitic economy that does nothing but spit out bad code, fake numbers, and justify itself with blackbox tools no one can verify.
      Permalink On twitter.com Twitter logo Chronotope’s avatar ♻️ 2 Retweets ❤️ 28 Favorites Mood -5 🙁
      1. …in reply to @Chronotope
        what a crazy thing that would be if it were to be true so crazy.
        Permalink On twitter.com Twitter logo Chronotope’s avatar ♻️ 1 Retweets ❤️ 10 Favorites Mood -2 🙁

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