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AmyVernon anildash thebestjasmine Popups and takeovers are hitting serious opposition via betterads.org/standards/ which is great. That's definitely a bad ad exchange then, good ones have blocks and controls that publishers can call upon. yeah, lots of bad UX in online ads...On twitter.com
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AmyVernon anildash thebestjasmine But I think there are reasonable & not reasonable ones. Preroll is an extension of video, and I think it's better than, say... a pop-over on video. And preroll can be implemented well or badly. The underlying tech is really bad, but I think smoother options could be reasonable.Permalink On twitter.com
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