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anildash robpegoraro sdkstl awfulannouncing To be clear, all publishers turn off, shut down and shuffle programmatic vendors constantly. The problem isn't just one vendor. It's the entire programmatic ecosystem. Publishers should still be doing more BUT:...Permalink On twitter.com
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anildash robpegoraro sdkstl awfulannouncing Imagine an environment where not just AWS but every single possible server provider went down constantly, was unreliable, and had little to no support personnel...Permalink On twitter.com
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anildash robpegoraro sdkstl awfulannouncing Then imagine that no server provider had an incentive to fix it (because they were all awful) and their stance was supported by millions of dollars worth of hardware industry companies and industry groups. That's a more realistic comparison to what programmatic is right now.Permalink On twitter.com
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anildash robpegoraro sdkstl awfulannouncing At a really base level, the problem is that the entire ad tech industry is incentivized towards fraud and motivated to make it hard to track and solve. From individual black hats all the way to Google. AdContrarian wrote about this effectively.Permalink On twitter.com
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anildash robpegoraro sdkstl awfulannouncing AdContrarian And the worst part of it is that because that little ad unit is designed to be a black box that is difficult to control, track or force to behave, they have even less incentive to change because consumers are just going to blame the publishers, not the Lumascape of fraudsters.On twitter.com
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anildash robpegoraro sdkstl awfulannouncing AdContrarian But at the end of the day, it *is* the publisher's responsibility to protect their readers. So we're trying to do so, aggressively. But that graphic is just a fraction of the thousands of bad actors in play.Permalink On twitter.com
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