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CraigSilverman To be clear, I blame the middlemen as much as the publishers, perhaps more so. Buying traffic isn't inherently bad, but trusting the wrong traffic source when many publishers lack the technical know-how to identify what's wrong in the marketplace isn't all on the publishers.Permalink On twitter.com
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Mood -10 🙁
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CraigSilverman Especially considering they rely on third-party traffic verification tools that either are technically incapable or outright lying to them.On twitter.com
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Mood -2 🙁
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CraigSilverman The presumption is the publisher is paying for expertise in the traffic source and verification tool. Whole networks of bad actors exist to support both. Publishers should know better, but also there is an entire industry & ecosystem of fraudsters trying to fool them.Permalink On twitter.com
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Mood -5 🙁