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@WillaBooey dmarti One of the ways I argued back my spend when buying traffic with a previous publisher was I noted that the traffic a set of sites sent us was 10x what their estimated traffic was on Alexa...
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@WillaBooey dmarti It's very obvious who the fake sites are if you look at them, but arbitrage systems spend zero time checking the source site; even when an automated system could determine a lot of them as fake sites: Chronotope/735600709375262721
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@WillaBooey dmarti Distil did an ok job blocking bots, but it went the other way, too aggressive, blocking humans as well. You can adjust the sensitivity down, but bots will get through then.
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@WillaBooey dmarti DFP and Google Analytics both have pretty good bot detection (they don't get counted as impressions on ads more often than not), but they don't share that tech with anyone.