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The pivot to video is more like a flail to video digiday.com/media/healthy-market-digital-video-series-thinned/
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If only there had been any signs... oh wait... there were all the signs: Chronotope/819960513920724994
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BTW, I think optimal length for web video as sequential entertainment is likely 20min or 1hish, so we're basically talking making TV shows here.
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This does make me think: are people looking to watch in blocks these sizes because TV has trained them to do so, or did TV find the natural size for their content through experimentation?
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PS: ShortFormErnie I would love to read a Tedium about why TV shows are the length they are, if you're ever short on topics.