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Worth noting: comScore numbers are a joke. Everyone in the biz side and plenty on the editorial side know it. But we keep using them anyway and I guess they are sorta interesting in terms of comparison. I'm going to rule this one for BuzzFeed I guess. mattmittenthal/936351662154944512On twitter.com
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Mood +6 🙂
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Like Google Trend numbers we keep using comScore in media reporting even when we shouldn't.Permalink On twitter.com
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Mood +2 🙂
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Makes me think of all the ad tech cos that came in with first mover advantage and can't be unseated because you can't use well built technology to win metrics wars with established people who don't give a crap about reality unless you've got tons of leverage in some other way.Permalink On twitter.com
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Mood +3 🙂