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To get to the point of this, banning a single account from ads is fundamentally useless b/c any account can buy ads theverge.com/2017/10/27/16560012/twitter-rt-ad-ban-policy-congressPermalink On twitter.com
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RT could create 10, 20, a thousand bot accounts to tweet out content & promote it & it would be impossible to stop. Chronotope/920765259954229249Permalink On twitter.com
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This is the problem with making it an account ban vs a content-based ban. Is Twitter going to ban anyone who shares a link from these sites?Permalink On twitter.com
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Will they ban anyone who buys an ad for a tweet that promotes these sites?Permalink On twitter.com
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What about buying an ad for a tweet that directs people to a site that aggregates RT content?Permalink On twitter.com
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Or an ad to a Facebook account that RT runs?Permalink On twitter.com
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Tho: if Twitter made the call that RT only publishes dangerous propaganda (a call I sure as hell wouldn't make), they have better rules.Permalink On twitter.com
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But you can't make that call because no Twitter account that only publishes bullshit is a success. It has to mix truth and lies.Permalink On twitter.com
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And so... Twitter is faced with the need to ban ads not just by account, or URL, but by content. Which is dangerous b/c if they do...Permalink On twitter.com
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... they may have to face legal responsibility for the content of *any* tweet. Which would be a slow but sure death.Permalink On twitter.com
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So what is Twitter to do? No good answer. Our legal framework is prob w/out the tools to handle this & Twitter is looking for PR not a solvePermalink On twitter.com
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But yeah, this was prob a dumb knee jerk response that no one thought through. And dangerous both to users and to Twitter.Permalink On twitter.com
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They need to get to here: Chronotope/923963806786650116 but this is a long and dangerous path fraught with potential liability and dissatisfactionPermalink On twitter.com
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To be obvious: Twitter must use editorial logic to make its decisions but once it does they will lose the user base required to profit.On twitter.com
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h/t SeanBlanda for also doing a ton of interesting thinking on this.Permalink On twitter.com
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