Chronotope’s avatarChronotope’s Twitter Archive—№ 83,348

                          1. To get to the point of this, banning a single account from ads is fundamentally useless b/c any account can buy ads theverge.com/2017/10/27/16560012/twitter-rt-ad-ban-policy-congress
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                        1. …in reply to @Chronotope
                          RT could create 10, 20, a thousand bot accounts to tweet out content & promote it & it would be impossible to stop. Chronotope/920765259954229249
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                      1. …in reply to @Chronotope
                        This is the problem with making it an account ban vs a content-based ban. Is Twitter going to ban anyone who shares a link from these sites?
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                    1. …in reply to @Chronotope
                      Will they ban anyone who buys an ad for a tweet that promotes these sites?
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                  1. …in reply to @Chronotope
                    What about buying an ad for a tweet that directs people to a site that aggregates RT content?
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                1. …in reply to @Chronotope
                  Or an ad to a Facebook account that RT runs?
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              1. …in reply to @Chronotope
                Tho: if Twitter made the call that RT only publishes dangerous propaganda (a call I sure as hell wouldn't make), they have better rules.
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            1. …in reply to @Chronotope
              But you can't make that call because no Twitter account that only publishes bullshit is a success. It has to mix truth and lies.
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          1. …in reply to @Chronotope
            And so... Twitter is faced with the need to ban ads not just by account, or URL, but by content. Which is dangerous b/c if they do...
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        1. …in reply to @Chronotope
          ... they may have to face legal responsibility for the content of *any* tweet. Which would be a slow but sure death.
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      1. …in reply to @Chronotope
        So what is Twitter to do? No good answer. Our legal framework is prob w/out the tools to handle this & Twitter is looking for PR not a solve
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    1. …in reply to @Chronotope
      But yeah, this was prob a dumb knee jerk response that no one thought through. And dangerous both to users and to Twitter.
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  1. …in reply to @Chronotope
    They need to get to here: Chronotope/923963806786650116 but this is a long and dangerous path fraught with potential liability and dissatisfaction
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    1. …in reply to @Chronotope
      To be obvious: Twitter must use editorial logic to make its decisions but once it does they will lose the user base required to profit.
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      1. …in reply to @Chronotope
        h/t SeanBlanda for also doing a ton of interesting thinking on this.
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