Chronotope’s avatarChronotope’s Twitter Archive—№ 83,342

              1. To get to the point of this, banning a single account from ads is fundamentally useless b/c any account can buy ads theverge.com/2017/10/27/16560012/twitter-rt-ad-ban-policy-congress
                OpenGraph image for theverge.com/2017/10/27/16560012/twitter-rt-ad-ban-policy-congress
            1. …in reply to @Chronotope
              RT could create 10, 20, a thousand bot accounts to tweet out content & promote it & it would be impossible to stop. Chronotope/920765259954229249
          1. …in reply to @Chronotope
            This is the problem with making it an account ban vs a content-based ban. Is Twitter going to ban anyone who shares a link from these sites?
        1. …in reply to @Chronotope
          Will they ban anyone who buys an ad for a tweet that promotes these sites?
      1. …in reply to @Chronotope
        What about buying an ad for a tweet that directs people to a site that aggregates RT content?
    1. …in reply to @Chronotope
      Or an ad to a Facebook account that RT runs?
  1. …in reply to @Chronotope
    Tho: if Twitter made the call that RT only publishes dangerous propaganda (a call I sure as hell wouldn't make), they have better rules.
    1. …in reply to @Chronotope
      But you can't make that call because no Twitter account that only publishes bullshit is a success. It has to mix truth and lies.
      1. …in reply to @Chronotope
        And so... Twitter is faced with the need to ban ads not just by account, or URL, but by content. Which is dangerous b/c if they do...
        1. …in reply to @Chronotope
          ... they may have to face legal responsibility for the content of *any* tweet. Which would be a slow but sure death.
          1. …in reply to @Chronotope
            So what is Twitter to do? No good answer. Our legal framework is prob w/out the tools to handle this & Twitter is looking for PR not a solve
            1. …in reply to @Chronotope
              But yeah, this was prob a dumb knee jerk response that no one thought through. And dangerous both to users and to Twitter.
              1. …in reply to @Chronotope
                They need to get to here: Chronotope/923963806786650116 but this is a long and dangerous path fraught with potential liability and dissatisfaction
                1. …in reply to @Chronotope
                  To be obvious: Twitter must use editorial logic to make its decisions but once it does they will lose the user base required to profit.
                  1. …in reply to @Chronotope
                    h/t SeanBlanda for also doing a ton of interesting thinking on this.


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