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Fascinating piece by BenMullin. What a great scam it is to be an ad agency & be able to formally double dip wsj.com/amp/articles/fusion-media-if-you-make-a-good-ad-well-give-you-bonus-ad-space-1507543200
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I mean what a life, you get paid to do your job of making a good ad by both the advertiser *and* the publisher?
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And at the end of the day, the ad probably still sucks. Imagine if TV said "every time your ad really works, we'll run it extra for free"
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Imagine if wheat farmers were contractually obligated to give McDonalds extra wheat every time someone said "oh what a great McDonalds bun"
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VINNIE: What a nice store you have here. *Vinnie punches a departing customer in the face* ...
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VINNIE: Would be a shame if your vendors stopped shipping you products b/c people buyin em were getting hurt *punches another customer* ...
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VINNIE: Why don't you pay me to make sure no one gets hurt so I can reassure your vendors they can ship here? *punches another customer*
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VINNIE: I'll take payment in whateva goods you got. *shovels a bunch of products into a bag and walks out*
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VINNIE: (To store vendors) Boy do I have some insurance for youse. Pay me to make sure no one gets punched while buying your product.
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*Vinnie walks back to store* VINNIE: (To store owner) Your vendors ship thru me now & are very happy you're makin sure no one gets hurt here
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In a later scene Vinnie sells his innovative insurance and shipping company to one of the big five agen*cough* families. Retires rich.