Chronotope’s avatarChronotope’s Twitter Archive—№ 82,001

              1. Honest to god, wtf is happening here? AT&T is promoting a Vox video that is basically an ad for an iPhone accessory?
                oh my god twitter doesn’t include alt text from images in their API
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            1. …in reply to @Chronotope
              WAIT A SEC there is AT&T preroll in front of this... Is Twitter arbitrarily promoting videos into the timeline to pump up preroll inventory?
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          1. …in reply to @Chronotope
            So is Circuit Breaker promoting AT&T and this is brand content without proper FTC-mandated notice? Or...
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        1. …in reply to @Chronotope
          Is Twitter attaching brand promotion tags to Tweets that the brand didn't promote directly, in order to attach that brand's preroll?
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      1. …in reply to @Chronotope
        Hey ATTcares did you purposefully promote a Vox media brand video to put your preroll on it? Or voxmediainc is this your deal with AT&T?
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    1. …in reply to @Chronotope
      Twitter's roll out of preroll is like a masterclass in how to make the most confusing possible user experience decisions.
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  1. …in reply to @Chronotope
    Also, if you click out of a tab where Twitter video was playing, then you click back into it after video was finished it replays the video.
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    1. …in reply to @Chronotope
      So prepare for some very suspicious video play numbers from Twitter!
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      1. …in reply to @Chronotope
        I like that someone at Twitter said 'let's make the confusing, obtuse system of programmatic preroll advertising even less transparent!'
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        1. …in reply to @Chronotope
          So who knows if it is up to date, but as far as I can tell from dev docs, it isn't possible to target preroll to a particular account
          Permalink On twitter.com Twitter logo Chronotope’s avatar Mood 0
          1. …in reply to @Chronotope
            So AT&T's buy of preroll has them sponsoring an unknown set of tweets? Did they know? How does Twitter assure alignment & brand safety?
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            1. …in reply to @Chronotope
              If so, bigger question: isn't it ethically questionable for a purchase of preroll to *directly create* more inventory where none existed?
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              1. …in reply to @Chronotope
                Or is Twitter's position that preroll inventory is equal to their DAUs?
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                1. …in reply to @Chronotope
                  Preroll for an insurance company (I think) autoplayed on this video. It's Bloomberg really ok with being literally promoted by someone else?
                  oh my god twitter doesn’t include alt text from images in their API
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                  1. …in reply to @Chronotope
                    Cheerios pre roll on Cheerios branded content, not made by, but promoted by Cheerios. Coincidence or on purpose?
                    oh my god twitter doesn’t include alt text from images in their API
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                    1. …in reply to @Chronotope
                      Huh, NFL themed soup ad before an NFL video.
                      oh my god twitter doesn’t include alt text from images in their API
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