-
WAIT A SEC there is AT&T preroll in front of this... Is Twitter arbitrarily promoting videos into the timeline to pump up preroll inventory?
-
So is Circuit Breaker promoting AT&T and this is brand content without proper FTC-mandated notice? Or...
-
Is Twitter attaching brand promotion tags to Tweets that the brand didn't promote directly, in order to attach that brand's preroll?
-
Hey ATTcares did you purposefully promote a Vox media brand video to put your preroll on it? Or voxmediainc is this your deal with AT&T?
-
Twitter's roll out of preroll is like a masterclass in how to make the most confusing possible user experience decisions.
-
Also, if you click out of a tab where Twitter video was playing, then you click back into it after video was finished it replays the video.
-
So prepare for some very suspicious video play numbers from Twitter!
-
I like that someone at Twitter said 'let's make the confusing, obtuse system of programmatic preroll advertising even less transparent!'
-
So who knows if it is up to date, but as far as I can tell from dev docs, it isn't possible to target preroll to a particular account
-
So AT&T's buy of preroll has them sponsoring an unknown set of tweets? Did they know? How does Twitter assure alignment & brand safety?
-
If so, bigger question: isn't it ethically questionable for a purchase of preroll to *directly create* more inventory where none existed?
-
Or is Twitter's position that preroll inventory is equal to their DAUs?
-
Also, FFS, no one should ever use the words 'beautiful' and 'dongle' in the same sentence. Hell even in the same graf.
-
Also Apple should go to hell for making the phrase "double-dongle" a thing.