Chronotope’s avatarChronotope’s Twitter Archive—№ 81,993

  1. Honest to god, wtf is happening here? AT&T is promoting a Vox video that is basically an ad for an iPhone accessory?
    oh my god twitter doesn’t include alt text from images in their API
    1. …in reply to @Chronotope
      WAIT A SEC there is AT&T preroll in front of this... Is Twitter arbitrarily promoting videos into the timeline to pump up preroll inventory?
      1. …in reply to @Chronotope
        So is Circuit Breaker promoting AT&T and this is brand content without proper FTC-mandated notice? Or...
        1. …in reply to @Chronotope
          Is Twitter attaching brand promotion tags to Tweets that the brand didn't promote directly, in order to attach that brand's preroll?
          1. …in reply to @Chronotope
            Hey ATTcares did you purposefully promote a Vox media brand video to put your preroll on it? Or voxmediainc is this your deal with AT&T?
            1. …in reply to @Chronotope
              ATTcares voxmediainc TwitterSupport What exactly is the policy here?
            2. …in reply to @Chronotope
              Twitter's roll out of preroll is like a masterclass in how to make the most confusing possible user experience decisions.
              1. …in reply to @Chronotope
                Also, if you click out of a tab where Twitter video was playing, then you click back into it after video was finished it replays the video.
                1. …in reply to @Chronotope
                  So prepare for some very suspicious video play numbers from Twitter!
                  1. …in reply to @Chronotope
                    I like that someone at Twitter said 'let's make the confusing, obtuse system of programmatic preroll advertising even less transparent!'
                    1. …in reply to @Chronotope
                      So who knows if it is up to date, but as far as I can tell from dev docs, it isn't possible to target preroll to a particular account
                      1. …in reply to @Chronotope
                        So AT&T's buy of preroll has them sponsoring an unknown set of tweets? Did they know? How does Twitter assure alignment & brand safety?
                        1. …in reply to @Chronotope
                          If so, bigger question: isn't it ethically questionable for a purchase of preroll to *directly create* more inventory where none existed?
                          1. …in reply to @Chronotope
                            Or is Twitter's position that preroll inventory is equal to their DAUs?
                            1. …in reply to @Chronotope
                              Preroll for an insurance company (I think) autoplayed on this video. It's Bloomberg really ok with being literally promoted by someone else?
                              oh my god twitter doesn’t include alt text from images in their API
                              1. …in reply to @Chronotope
                                Cheerios pre roll on Cheerios branded content, not made by, but promoted by Cheerios. Coincidence or on purpose?
                                oh my god twitter doesn’t include alt text from images in their API
                                1. …in reply to @Chronotope
                                  Huh, NFL themed soup ad before an NFL video.
                                  oh my god twitter doesn’t include alt text from images in their API
    2. …in reply to @Chronotope
      Also, FFS, no one should ever use the words 'beautiful' and 'dongle' in the same sentence. Hell even in the same graf.
      1. …in reply to @Chronotope
        Also Apple should go to hell for making the phrase "double-dongle" a thing.


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