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"it’s clear that clients are correct to aim their distrust at almost every level of the media supply chain."Permalink On twitter.com
❤️ 1 Favorite
Mood -2 🙁
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"There is a murky and corrupt set of intermediaries between publishers and clients" marketingweek.com/2017/10/03/mark-ritson-media-buying/Permalink On twitter.com
❤️ 1 Favorite
Mood -5 🙁
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"Very soon, I’ll bet, even the word ‘programmatic’ will be jettisoned from the marketing lexicon because it has become too tarnished."Permalink On twitter.com
Mood -2 🙁
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"Clients will bring it all in-house to realize significant savings, to safeguard against external players taking advantage of them" Please.Permalink On twitter.com
Mood +4 🙂
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"Media agencies will 'recommend or implement media that is off-strategy or off-target if it works for their financial gain'."On twitter.com
♻️ 1 Retweets
Mood 0
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"The big five are staring into the abyss."Permalink On twitter.com
❤️ 1 Favorite
Mood +1 🙂
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"ISBA director Debbie Morrison’s conclusion...she no longer believes media agencies 'have got the best interests of their clients at heart'"Permalink On twitter.com
Mood +3 🙂
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"It will get worse before it gets better"Permalink On twitter.com
Mood -1 🙁