Chronotope’s avatarChronotope’s Twitter Archive—№ 81,679

                          1. Own your platform Own your platform Own your platform Except how does this work if you do social video? :/ Chronotope/913467685907959809
                        1. …in reply to @Chronotope
                          It's easy to forget this, but self-hosting video content for small media or individuals is very much an unsolved problem.
                      1. …in reply to @Chronotope
                        Hosting video is worthless to YouTube unless they can run ads on it. It costs them infrastructure & earns nothing. Of course this occurs.
                    1. …in reply to @Chronotope
                      Speaks to the unrealized problem of pivoting to video - hosting streaming video is *expensive.* Crowd funding is great for creators/viewers
                  1. …in reply to @Chronotope
                    It's awful for YouTube as a platform and a business. No one really thought this through until now, but it is Time To Have A Talk about it.
                1. …in reply to @Chronotope
                  I'm not excusing YouTube's rollout or behavior here. This was badly done, badly messaged, and way too specifically targeted
              1. …in reply to @Chronotope
                This marks something real interesting. For YouTube to make this move, monetization of video must be moving away from preroll in a big way.
            1. …in reply to @Chronotope
              Like turning off external tweet counts this is the sort of move that screams 'our infrastructure is costing more than it is earning'.
          1. …in reply to @Chronotope
            It also is an indicator that users would rather pay directly for video (or deal with product placement) than deal with preroll...
        1. …in reply to @Chronotope
          ... which points to the fundamental problem w/Google's AMP-style attempts to fix the web. The problem is ad tech, not what holds that tech
      1. …in reply to @Chronotope
        By trying to change how the web works instead of fixing the advertising technology they're destroying their own ecosystem by repelling users
    1. …in reply to @Chronotope
      Anywho. Platforms are not solved for all content types. In fact they are not solved for most, prob some opportunities there.
  1. …in reply to @Chronotope
    1. …in reply to @Chronotope


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