Chronotope’s avatarChronotope’s Twitter Archive—№ 81,677

                      1. Own your platform Own your platform Own your platform Except how does this work if you do social video? :/ Chronotope/913467685907959809
                        Permalink On twitter.com Twitter logo Chronotope’s avatar ♻️ 2 Retweets Mood 0
                    1. …in reply to @Chronotope
                      It's easy to forget this, but self-hosting video content for small media or individuals is very much an unsolved problem.
                      Permalink On twitter.com Twitter logo Chronotope’s avatar ♻️ 1 Retweets ❤️ 1 Favorite Mood -2 🙁
                  1. …in reply to @Chronotope
                    Hosting video is worthless to YouTube unless they can run ads on it. It costs them infrastructure & earns nothing. Of course this occurs.
                    Permalink On twitter.com Twitter logo Chronotope’s avatar ♻️ 1 Retweets Mood -2 🙁
                1. …in reply to @Chronotope
                  Speaks to the unrealized problem of pivoting to video - hosting streaming video is *expensive.* Crowd funding is great for creators/viewers
                  Permalink On twitter.com Twitter logo Chronotope’s avatar ♻️ 1 Retweets Mood +1 🙂
              1. …in reply to @Chronotope
                It's awful for YouTube as a platform and a business. No one really thought this through until now, but it is Time To Have A Talk about it.
                Permalink On twitter.com Twitter logo Chronotope’s avatar ♻️ 1 Retweets Mood -4 🙁
            1. …in reply to @Chronotope
              I'm not excusing YouTube's rollout or behavior here. This was badly done, badly messaged, and way too specifically targeted
              Permalink On twitter.com Twitter logo Chronotope’s avatar ♻️ 1 Retweets Mood -6 🙁
          1. …in reply to @Chronotope
            This marks something real interesting. For YouTube to make this move, monetization of video must be moving away from preroll in a big way.
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        1. …in reply to @Chronotope
          Like turning off external tweet counts this is the sort of move that screams 'our infrastructure is costing more than it is earning'.
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      1. …in reply to @Chronotope
        It also is an indicator that users would rather pay directly for video (or deal with product placement) than deal with preroll...
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    1. …in reply to @Chronotope
      ... which points to the fundamental problem w/Google's AMP-style attempts to fix the web. The problem is ad tech, not what holds that tech
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  1. …in reply to @Chronotope
    By trying to change how the web works instead of fixing the advertising technology they're destroying their own ecosystem by repelling users
    On twitter.com Twitter logo Chronotope’s avatar Mood -3 🙁
    1. …in reply to @Chronotope
      Anywho. Platforms are not solved for all content types. In fact they are not solved for most, prob some opportunities there.
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      1. …in reply to @Chronotope
        Maybe someone should turn open.blogs.nytimes.com/2016/11/01/using-microservices-to-encode-and-publish-videos-at-the-new-york-times/?mcubz=3&_r=0 into an open source video CMS?
        OpenGraph image for open.blogs.nytimes.com/2016/11/01/using-microservices-to-encode-and-publish-videos-at-the-new-york-times/?mcubz=3&_r=0
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        1. …in reply to @Chronotope
          Uh huh, yeah, I'm sure. waypoint.vice.com/en_us/article/vb7pgd/youtube-says-patreon-links-are-not-banned-on-youtube?utm_source=wptwitterus
          OpenGraph image for waypoint.vice.com/en_us/article/vb7pgd/youtube-says-patreon-links-are-not-banned-on-youtube?utm_source=wptwitterus
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