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Own your platform Own your platform Own your platform Except how does this work if you do social video? :/ Chronotope/913467685907959809Permalink On twitter.com
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It's easy to forget this, but self-hosting video content for small media or individuals is very much an unsolved problem.Permalink On twitter.com
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Hosting video is worthless to YouTube unless they can run ads on it. It costs them infrastructure & earns nothing. Of course this occurs.Permalink On twitter.com
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Speaks to the unrealized problem of pivoting to video - hosting streaming video is *expensive.* Crowd funding is great for creators/viewersPermalink On twitter.com
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It's awful for YouTube as a platform and a business. No one really thought this through until now, but it is Time To Have A Talk about it.On twitter.com
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I'm not excusing YouTube's rollout or behavior here. This was badly done, badly messaged, and way too specifically targetedPermalink On twitter.com
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This marks something real interesting. For YouTube to make this move, monetization of video must be moving away from preroll in a big way.Permalink On twitter.com
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Like turning off external tweet counts this is the sort of move that screams 'our infrastructure is costing more than it is earning'.Permalink On twitter.com
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It also is an indicator that users would rather pay directly for video (or deal with product placement) than deal with preroll...Permalink On twitter.com
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... which points to the fundamental problem w/Google's AMP-style attempts to fix the web. The problem is ad tech, not what holds that techPermalink On twitter.com
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By trying to change how the web works instead of fixing the advertising technology they're destroying their own ecosystem by repelling usersPermalink On twitter.com
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Anywho. Platforms are not solved for all content types. In fact they are not solved for most, prob some opportunities there.Permalink On twitter.com
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Maybe someone should turn open.blogs.nytimes.com/2016/11/01/using-microservices-to-encode-and-publish-videos-at-the-new-york-times/?mcubz=3&_r=0 into an open source video CMS?Permalink On twitter.com
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Uh huh, yeah, I'm sure. waypoint.vice.com/en_us/article/vb7pgd/youtube-says-patreon-links-are-not-banned-on-youtube?utm_source=wptwitterusPermalink On twitter.com
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