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Web design trends are mostly stupid fads with little and often inverse support from UX science. Use science. nngroup.com/articles/flat-ui-less-attention-cause-uncertainty/On twitter.com
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Also, this is a fun story about how Time On Page/User Engagement Time can be a false positive b/c of bad design nngroup.com/articles/flat-ui-less-attention-cause-uncertainty/Permalink On twitter.com
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This is probably related: williampietri/904362695482376193Permalink On twitter.com
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