Chronotope’s avatarChronotope’s Twitter Archive—№ 80,599

            1. Huh. Who knew the best vertical for The Outline was "writing things about The New York Times that a public editor should have written"
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            Seriously, NYT's op-ed section section and batting home runs off them outline/904237564508418048
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          Not to mention general media criticism outline/903740548749643776
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        Taking on Vice too. outline/904143897227612160
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      Here's another one aimed squarely at NYT outline/903464332893282304
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        Not making a judgement call on the quality of the work, but I consider this evidence to a theory I've been rolling around:
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          B/c media is the most prominent & amplifying portion of Twitter's userbase, easiest way to get quick traffic boosts is tweet media criticism
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            New publications end up trying to establish new traffic baselines lean heavily into media criticism, not cynically but by following metrics.
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              See also: the early publications of The Intercept.
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                The end result is new media voices that don't put some portion of concentration towards media criticism won't stack up against competitors.
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                  And then they fail, which is BS. Because the media criticism traffic bubble will prob pop when a pub flips to other stuff. Flighty audience.
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                    I'm not saying we don't need media on media. Just that pubs and VC are likely using the wrong models to determine who and what is successful
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                      Unless your goal is to become a publication that only does media criticism I guess.


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