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Huh. Who knew the best vertical for The Outline was "writing things about The New York Times that a public editor should have written"On twitter.com
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Seriously, NYT's op-ed section section and batting home runs off them outline/904237564508418048Permalink On twitter.com
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Not to mention general media criticism outline/903740548749643776Permalink On twitter.com
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Taking on Vice too. outline/904143897227612160Permalink On twitter.com
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Here's another one aimed squarely at NYT outline/903464332893282304Permalink On twitter.com
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Not making a judgement call on the quality of the work, but I consider this evidence to a theory I've been rolling around:Permalink On twitter.com
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B/c media is the most prominent & amplifying portion of Twitter's userbase, easiest way to get quick traffic boosts is tweet media criticismPermalink On twitter.com
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New publications end up trying to establish new traffic baselines lean heavily into media criticism, not cynically but by following metrics.Permalink On twitter.com
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See also: the early publications of The Intercept.Permalink On twitter.com
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The end result is new media voices that don't put some portion of concentration towards media criticism won't stack up against competitors.Permalink On twitter.com
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And then they fail, which is BS. Because the media criticism traffic bubble will prob pop when a pub flips to other stuff. Flighty audience.Permalink On twitter.com
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I'm not saying we don't need media on media. Just that pubs and VC are likely using the wrong models to determine who and what is successfulPermalink On twitter.com
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Unless your goal is to become a publication that only does media criticism I guess.Permalink On twitter.com
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