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jaypinho petersterne markhhsp MikeIsaac A lot do ask to not have autoplay videos, but the tech to definitively detect autoplay just doesn't exist. The flip side is...Permalink On twitter.com
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jaypinho petersterne markhhsp MikeIsaac Publishers argue clicking into article indicates intent to consume its content, including videos, thus is intent-to-play. Depends on UX imoPermalink On twitter.com
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jaypinho petersterne markhhsp MikeIsaac I think autoplay can occasionally, depending on the UX involved, be ok. Sometimes it's bad. But when Facebook is doing it...Permalink On twitter.com
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jaypinho petersterne markhhsp MikeIsaac The economics of the market and competition on programmatic makes autoplay a difficult proposition for publishers to refuse.Permalink On twitter.com
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jaypinho petersterne markhhsp MikeIsaac There's also a whole industry of broken automated autoplay checking scripts, and by hand checks, that agencies upsell to advertisers.Permalink On twitter.com
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jaypinho petersterne markhhsp MikeIsaac Same as with "viewability" tracking on ads. Tons of straight up broken code sold for thousands to advertisers by agencies.Permalink On twitter.com
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jaypinho petersterne markhhsp MikeIsaac That's why video unit is following you btw. Viewability metric usually. B/c guaranteed viewability is the only way to bypass broken trackersOn twitter.com
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