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What goes unsaid here is that videos-that-are-not-videos are likely causing Facebook's algorithm to mistakenly believe anyone wants video. jason_kint/890945707124961280
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If I was running an experiment and found out I was getting 10s of millions of false positives I'd rethink statements those positives support
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I have another measure, I call it the 'Has Anyone Ever'. Example: Has anyone ever stated that they like in-Facebook-stream video? Nope.
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Seriously, talk to your friends, your family, your frenemies etc... Who wants social video? Auto play video? Who pays attention?