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  1. Pubs are trying to collectively bargain w/ Facebook. I wrote about how other types of cooperation might be as useful digitalcontentnext.org/blog/2017/07/14/publishers-can-beat-fraudsters-game/
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    1. …in reply to @Chronotope
      Journalism is unique in that the goal isn't just profit. Sometimes collaboration to lift a msg is more important than who gets the clicks.
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      1. …in reply to @Chronotope
        Long term, it will become profit. Publishers can collaborate not just to lift a story, but to crowd out fraudsters...
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        1. …in reply to @Chronotope
          We're talking creating space to succeed through collaboration between publishers, across multiple platforms. The goal: truth.
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          1. …in reply to @Chronotope
            If pubs can see need to cooperate in the ad market, they should see it elsewhere.
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    2. …in reply to @Chronotope
      Much thanks to bluechoochoo, catekustanczy & jgasspoore, whose feedback helped shape this piece.
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