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Amazon buying Whole Foods is the smartest acquisition made by a tech company in a while. nytimes.com/2017/06/16/business/dealbook/amazon-whole-foods.html?emc=edit_na_20170616&nl=breaking-news&nlid=68831766&ref=cta
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It can cut costs rapidly (though sadly at the expense of labor) through automation, something it already has tested and knows it can do.
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It now has numerous reliable distribution hubs in major urban centers whose high rental costs can now be offset by Prime Now orders.
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It can likely cut product costs by applying that Amazon magic to the Whole Foods supply chain system.
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It now has serious retail outposts which it can use to test a variety of projects in, and which people are used to spending extended time in
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And finally, I'd bet you that the geographic areas that are "Whole Foods Customers" and "Amazon Prime Customers" have a lot of overlap.
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Amazon is basically the perfect salve for Whole Food's woes and the perfect opportunity at the perfect time for Amazon.