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Medium will fail to on-board & keep pubs from now until eternity for a simple reason: as a VC funded startup it values hype more than profitPermalink On twitter.com
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B/c it values hype over profit, every move to make money is afterthought, its least innovative features. Chronotope/844941681359310848Permalink On twitter.com
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Medium's basic premise as a company is 'what if tech solves publishing, because publishers are stupid' Chronotope/817750258251956224Permalink On twitter.com
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It's basic design sense was 'design is stupid, what if tech solved design?' which is dumb and ends up with Chronotope/844946787274252289Permalink On twitter.com
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It's basic pitch is 'what if we gave writers confidential closed source tech instead of money?' Chronotope/844944178043895809Permalink On twitter.com
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Of course publishers are leaving Medium. It's because, philosophically, Medium doesn't believe that publishers should A. exist & B. profit.Permalink On twitter.com
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Medium won't prioritize the tools publishers need because for-profit writing organizations are inimical to the model axios.com/publishers-flee-medium-amid-business-model-changes-2440471520.htmlPermalink On twitter.com
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It's just like Uber briefly having a Taxi booking function. It won't work well because Taxis and Ubers cannot coexist in Uber's biz model.Permalink On twitter.com
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By the same measure, the Medium business model isn't compatible with publishing companies exceeding one employee.Permalink On twitter.com
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The irony here for such a 'culture' focused business field is that Medium shares no values with publishers, thus: Chronotope/873709551618596865Permalink On twitter.com
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VCs value hype over profitability, so Medium gets money by releasing stunt features w/no intention of follow up Chronotope/817046256228909057Permalink On twitter.com
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Also, b/c Medium, like many of the post-FB startups, wants to create it's own private internet, its publishers waved goodbye to SEO. PSMag:Permalink On twitter.com
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Even with PSMag paying for traffic it never reached it's pre-Medium search footprint and will have a hard time getting it back.Permalink On twitter.com
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Because Medium wanted hype, it likely paid for publishers to come on. But in long term it won't have been worth it. wfederman/795627673821315073Permalink On twitter.com
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For Medium strong good hype makes them profitable & bad barely hurts them, because that's the VC model. Remember?: hblodget/701927661623517184Permalink On twitter.com
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The Ringer left on May 30th. No one is reporting 'Big loss for Medium, they lost The Ringer' because that's not how VC-funded startups work.Permalink On twitter.com
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They raise money on hype and if someone leaves the platform, they just "didn't get it" or "weren't patient enough" or "bad partners".Permalink On twitter.com
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Medium wants a Facebook-style closed-garden in which individual writers = dependent contractors. Publishers were foolish to trust them.Permalink On twitter.com
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And chasing the theoretical and entirely temporary money that Medium offered initially was bad b/c it won't be enough to cover the losses:Permalink On twitter.com
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Publishers who hopped on and off of Medium will have to rebuild infrastructure, find previously fired engineers, unbreak SEO...Permalink On twitter.com
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They will have intangible losses like Medium's insulation and incomparability with Facebook, broken backlinks, and confused readers...Permalink On twitter.com
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*incompatibilityOn twitter.com
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