Chronotope’s avatarChronotope’s Twitter Archive—№ 78,333

  1. I wish people would stop confusing social lift and coverage. Especially op ed writers who should know better.
    On twitter.com Twitter logo Chronotope’s avatar ❤️ 2 Favorites Mood 0
    1. …in reply to @Chronotope
      This is the Internet & whole companies exist to do nothing but fill it with content. I promise you X got covered, by someone respected even
      Permalink On twitter.com Twitter logo Chronotope’s avatar ❤️ 1 Favorite Mood +3 🙂
      1. …in reply to @Chronotope
        You didn't see coverage of X because no one gives a shit about X, so it got no social lift. That's a very different thing than no coverage.
        Permalink On twitter.com Twitter logo Chronotope’s avatar ❤️ 1 Favorite Mood -7 🙁
        1. …in reply to @Chronotope
          Journalists like to pretend they run social, but really the whole point is they don't. They can try super hard to create lift and fail.
          Permalink On twitter.com Twitter logo Chronotope’s avatar ❤️ 1 Favorite Mood +1 🙂
          1. …in reply to @Chronotope
            The real question isn't 'why didn't the media cover X?', it's why don't regular people care enough about X to share it?
            Permalink On twitter.com Twitter logo Chronotope’s avatar ❤️ 2 Favorites Mood +3 🙂
            1. …in reply to @Chronotope
              If one shares something about "why didn't the media cover X?" what they're mostly asking is 'do you also need excuses to hate media?'
              Permalink On twitter.com Twitter logo Chronotope’s avatar Mood -2 🙁
              1. …in reply to @Chronotope
                I mean, not every time. But 75% at least. And when that's what they mean, they don't care about X really.
                Permalink On twitter.com Twitter logo Chronotope’s avatar Mood -2 🙁

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