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robyncaplan Well, they now know to show you content and ads related to both Forever 21 and Harry Potter.
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robyncaplan Also, they can connect product IDs with your selections and send you targeted ads for those specific products, lines or product types.
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robyncaplan There's also when they have a sales call with Forever 21. They can get on and say X% of our readers are interested in your clothes.
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robyncaplan It could be adding to their profile on you, ex: likely a woman between ages x - y, fashion forward, but mid range budget, fantasy reader