Chronotope’s avatarChronotope’s Twitter Archive—№ 78,238

                                                            1. There's this idea that Marvel's re-construction of HYDRA as not-Nazis is some sort of defense against Cap't America crits but no...
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                                                            The truth is HYDRA is a really profitable marketing and branding opportunity for Marvel and they want to sell you HYDRA stuff.
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                                                          Loving villains is a big theme in modern media, and geek communities especially (see Darth Vader, or many popular comic villains)...
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                                                        And Marvel TV & Cinematic universes have positioned HYDRA as One True Big Bad. Which is why we've some real BS like youtube.com/watch?v=z8xibZF5src
                                                        OpenGraph image for youtube.com/watch?v=z8xibZF5src
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                                                      BTW: You'll note that Agents of SHIELD has been doing a TON of work to distance HYDRA from Nazis by tying them to evil Inhumans
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                                                    So the Turn for Cap't America to "Hydra Agent" (sorta) and the Magneto turn discussed by KingImpulse kingimpulse.tumblr.com/post/158168818672/how-captain-america-steve-rogers-is-trying-to has purpose
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                                                  That purpose, unfortunately, is to sell you a bunch of HYDRA-branded crap; b/c strong iconography and b/c it is the most consistent baddy
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                                                The Magneto turn is ludicrously offensive, but Marvel has basically painted themselves into a corner because their fans love villains.
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                                              There's an even larger issue here which is that in some ways they are following the fandoms, but there is some real shitty fans out there
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                                            There are a lot of racist fascist geeks who use being bullied in high school as an excuse to pump up Nazism reallifemag.com/what-was-the-nerd/
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                                          Does this feed their love of jackbooted villains or do jackbooted villains feed into enlarging this complex? Can it be both?
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                                        Whatever way you take it, this is the decade of the fascist geek. Gamers, MRAs, Pepe-toting Trump fans. There's deep poison in geekdom.
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                                      That's why Marvel feels so comfortable defying the fan 'ownership' of these characters ( vox.com/culture/2017/3/10/14872824/magneto-hydra-marvel-nazis ) b/c some fans LIKE this.
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                                    This is the real nastiness of all this at Marvel...
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                                  It isn't just Marvel wants to sell you t-shirts w/Nazi-inspired imagery & pretend it's some super-hero thing, it's that they want both sides
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                                They want to make money selling gear targeting the normal fan, but also make even more targeting the Nazi-loving neo-fascist geeks...
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                              ...Marvel REALLY DOESN'T want you to notice they are doing *exactly that thing*. Because it's a fking awful thing to do and they know it.
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                            It's awful because it mainstreams and normalizes Nazis. It pushes to make that type of philosophy ok within the geek community.
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                          It's awful because it gives the type of geek who would call in bomb threats to women talking a pat on the back and says 'we want your $ too'
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                        Make no mistake, this turn to the "real HYDRA" is because Marvel wants to sell you Nazi gear and comics and pretend like it isn't Nazi shit.
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                      Which means they KNOW exactly what they're doing...
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                    ...and Marvel made the conscious decision that they'd rather make money than worry about the impact of normalizing racism & fascism.
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                  So I see you Marvel and I know what you're doing. You're making a profit by hand-waving at Nazism in the geek community and it is Fucked Up.
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                Anyway, ain't that geek culture in a nutshell? We're going to mainstream fascism, racism and sexism b/c we'd make a few extra bucks.
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              And before you say 'oh it is just to stir up controversy' for outrage clicks: Marvel has been strategically rewriting HYDRA for years. So no
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            Marvel wants to sell you Nazi characters, comics, movies, toys, posters and gear and they're positioning the narratives to make it seem ok.
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          It's not ok. Don't fucking buy that stuff. Don't give Marvel the money to say 'well the market is there' and keep going with this shit.
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        Marvel continues to pretend fascism isn't fascism and Nazis aren't Nazis in order to sell more toys. FFS. io9.gizmodo.com/how-the-hell-is-steve-rogers-the-supreme-leader-of-hyd-1794590115
    1. …in reply to @Chronotope
      I re-watched Civil War last week and realized that they made Zemo this sympathetic nuanced character. In the comics he was a Nazi scientist.
  1. …in reply to @Chronotope
    No. No it was not.
    oh my god twitter doesn’t include alt text from images in their API


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