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Filed to: things that should surprise no one. myurow/853635045248180225
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.myurow it's something to imagine just how many developer hours, & therefore thousands of dollars, were wasted by pubs implementing FBIA.
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It's amazing how many bullshit, doomed to fail, distractions publishers will implement rather than fixing their shitty web experiences.
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You could have saved journalism w/amount of money wasted trying to navigate around obstacle of "your website is filled with shit ad tech"
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No news website is ever going to be made better by stacking more tech on top of it. Your servers scale, readers' patience doesn't.
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Anyway, I assume this doesn't bode well for AMP? Maybe wishful thinking, but I am wishing real hard.